INSIGHT LUXURYAnnual planning 26/27

Annual planning 2026 / 2027

Behind every strong brand there is a story worth telling. We give products, people and ideas the space they deserve – with premium storytelling, credible editorial environments and the right moments for genuine attention.

Upcoming Issues

Five moments that define the year.

  1. Issue 01 / 05

    Oct / Nov 2026

    Holiday Edition – Objects of Desire

    The communication moment for the year-end season

  2. Issue 02 / 05

    January 2027

    Spring Preview

    The start of the year ahead of Vicenzaoro and INHORGENTA

  3. Issue 03 / 05

    February 2027

    INSIGHT INHORGENTA

    Trade fair issue for INHORGENTA Munich

  4. Issue 04 / 05

    April 2027

    Geneva Special

    International moment for Geneva Watch & Jewelry Week

  5. Issue 05 / 05

    August 2027

    INSIGHT BUSINESS

    B2B special for the second half of the year

Lufthansa Senator Lounge

New in 2026

Lufthansa Senator Lounges

For the Holiday Edition, 5,000 copies are distributed in the Lufthansa Senator Lounges across Germany, reaching a particularly receptive premium and luxury audience.

5.000

copies in the Senator Lounges – together with TWEED

Premium Audience

Frequent travellers and luxury audience in a calm reading environment

Die Ausgaben

Fünf Ausgaben, fünf Zielgruppenmomente.

INSIGHT LUXURY Holiday Edition – Objects of Desire01 / 05

Published

Oct / Nov 2026

Holiday Edition – Objects of Desire

The Holiday Edition puts desirable watches, jewellery and special gift ideas for the year-end season centre stage. A premium B2C and retail issue for brands that want to position their products in an emotional environment close to the point of purchase.

INSIGHT LUXURY Spring Preview02 / 05

Published

January 2027

Spring Preview

The Spring Preview opens the communication year with spring novelties, new collections and relevant brand topics ahead of Vicenzaoro and INHORGENTA. Ideal for product announcements, trade fair invitations and early engagement with specialist retail.

INSIGHT INHORGENTA03 / 05

Published

February 2027

INSIGHT INHORGENTA

INSIGHT INHORGENTA accompanies the fair with novelties, brand stories, trends and editorial highlights. The issue creates targeted visibility before, during and around one of the industry's most important moments of the year.

INSIGHT LUXURY: Geneva Special04 / 05

Published

April 2027

Geneva Special

The international special around Geneva Watch & Jewelry Week. Brands can position novelties and stories right alongside the most important spring premieres – with on-site presence and additional postal distribution.

INSIGHT BUSINESS: Half-Year Special05 / 05

Published

August 2027

INSIGHT BUSINESS

The B2B special for the second half of the year. The focus is on market, retail, strategies and services – ideal for companies that want to reach decision-makers in specialist retail and set the agenda for the coming year-end season.

Year-round placements

Content that works independently of the issues.

Two formats available all year round – produced by our editorial team and distributed across print-adjacent digital channels, newsletters and social media.

Hands-On Reviews

Available year-round

Hands-On Reviews

Products become exciting when you truly experience them. Our hands-on reviews combine well-founded editorial assessment with premium photo and video production, showing watches from a perspective that creates proximity, character and desirability. The result is content that not only informs, but builds trust and sparks purchase intent.

INSIGHT the Maison

Available year-round

INSIGHT the Maison

Behind every exceptional brand there are people, craftsmanship and stories that often remain unseen from the outside. With INSIGHT the Maison we open these doors and make origin, attitude and processes tangible. On site, we create authentic insights and premium content that tells the brand's story in a personal and credible way.

Both formats can be booked individually or combined with the print issues in the configurator.

Offer configurator

Build your communication package.

Four clear steps to your individual indicative price – including package benefit, calculated live. Your enquiry is non-binding.

Step 01 — Formats

Select your formats

Plan your communication across one or several relevant INSIGHT LUXURY touchpoints.

Available year-round

One, several or all formats possible.